Wednesday, March 18, 2009

Loads of Hope from a T-Shirt

I was watching CNN last night and Anderson Cooper was in Louisiana where way too many people are still living in FEMA trailers years after Hurricane Katrina devastated the region. I was shocked to find out how many people are still trying to put their lives back together, so naturally when the Tide's Loads of Hope Website came to my attention, I was interested.

This is an interesting program that started in response to a basic need of Hurricane Katrina survivors: clean clothing. In November 2005, the Tide Loads of Hope Truck went to Camp Hope in Louisiana and cleaned more than 10,000 loads of laundry FOR FREE.

Think about it. If you lose everything but the clothes you are wearing, how do you clean those clothes? It's not like they had (or in some cases still have) running water, soap and laundry equipment.

Even today, Tide partners with Feeding America to travel to disaster affected neighborhoods to help people regain some basic dignity. Clean clothes might not sound exciting, but in a disaster, think about how much better you would feel with a good meal and clean clothes.

Of course, this is leading up to a request for help. Tide sells cool, vintage-looking T-shirts to help support the program. Click on this link to see the shirt and order your favorite.

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